The chains have a problem, and it is standardization. Standardization ushered in the Industrial Revolution, and it has given rise to many of the world’s largest and most successful companies. And it’s something many believed would never go out of style—until now.
Read MoreIndependent hotels are run by fiercely independent hoteliers, who don’t want—or need—to be told how to create extraordinary guest experiences. Those hoteliers, and the travelers who love independent hotels, know unique can’t be mass-produced. Authentic doesn’t have a 200-page handbook.
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